Unleashing the Power of Your First-Party Data
As third-party cookies are deprecated and privacy regulations tighten, the value of your own first-party data has skyrocketed.
Organizations that can effectively collect, unify and activate their proprietary customer data will be primed for success.
We’ve done this before
We specialize in helping world-class companies design and implement robust first-party data strategies to fuel the best experiences. With our proven expertise, we’ll help you:
Design Comprehensive Data Collection
We’ll map all potential sources of first-party data across your websites, mobile apps, CRMs, call centers, IoT products and more. This includes designing processes for collecting detailed behavioral, transactional and contextual data.
Connect Bespoke Data Systems
Many enterprises have bespoke, homegrown customer data platforms or other proprietary data infrastructure. Our consultants bring unique experience integrating these complex systems into your unified data flows.
Construct Unified Customer Profiles
We’re experts in Adobe’s identity graphing tools and will work with your engineering team to ensure that identities stitch together correctly, giving you robust signals ready for personalized activation.
Optimize Data Flow Architecture
Leveraging our big data engineering capabilities, we’ll ensure data lands in the Adobe Experience Platform with all the data needed for activation – and with high performance.
Activate First-Party Insights
Simply collecting first-party data isn’t enough – you must activate it. We’ll empower you to go from insights in Customer Journey Analytics to effective, personalized experiences in Journey Optimizer and Target.
Ensure Data Privacy & Governance
As you ingest more customer data sources, privacy and governance are paramount. We’ll implement ethical data controls, consent management and monitoring processes to build customer trust.
Outpace Competitors in the First-Party Future
While others scramble to evolve their creaky third-party data strategies, you can leapfrog ahead by capitalizing on your proprietary first-party data assets with our assistance.
Whether you have mature first-party data capabilities or are just getting started, our team’s specialized expertise will be indispensable. Reach out to take the next step in your first-party data journey.